11th Edition Download

Today’s AI Download:
No jargon, no filler—just the biggest AI developments worth knowing right now. Perfect for quick industry insights, so you can skip the buzzwords and get straight to the good stuff. Let’s dive into this week’s AI shake-ups:

This Week in AI:

Ever week to us feels like a leap forward, and this week is no exception—one where smarter, smaller tools are redefining what’s possible, and new features are making AI more accessible than ever. From Microsoft’s compact yet powerful Phi-4 to OpenAI’s game-changing way to organize chats, and Meta’s new push for video transparency, innovation is moving fast in the AI world. Luckily we’re at the ready to fill you in. Let’s dive in!

• Microsoft Releases Small, Powerful Phi-4: Great things come in small packages. Take a peek!

• ChatGPT Gains 'Projects' for Chat Organization: You’ll manage conversations like a pro. See the details.

• Meta Debuts a Tool for Watermarking AI-Generated Videos: Making sure you know AI video content. Check it out here.
  
  Check them out:

Microsoft Releases Small, Powerful Phi-4

TL;DR

Microsoft just introduced Phi-4, a compact language model designed to deliver high performance while staying small and efficient. Phi-4 specializes in tasks like summarization and content generation without the need for enormous computational power.

What Does This Mean?

While most AI models aim for size and scale, Phi-4 proves that powerful AI doesn’t need to be massive. This lightweight model can run effectively on smaller systems, making it ideal for developers looking to integrate AI without overwhelming their resources.

For businesses and creators, this is huge—you get top-notch performance without needing a supercomputer. Think better content generation, faster deployments, and more accessible AI-powered tools.

What Happens Next?

Expect Phi-4 to gain traction with developers and businesses that prioritize efficiency. This could also pave the way for more innovation in lightweight AI tools, setting a standard for powerful yet accessible models.

Read everything Microsoft has to say

ChatGPT Gains 'Projects' for Chat Organization

TL;DR

OpenAI just announced a new feature: Projects. This upgrade allows users to organize their chats into folders or categories, making it easier to manage conversations and workflows. See OpenAI’s announcement here.

What Does This Mean?

If you’ve ever found yourself scrolling through endless chats looking for that one response, Projects is here to save the day. This feature is perfect for users managing multiple topics, clients, or creative ideas within ChatGPT.

For professionals, this brings a new level of productivity and clarity to using AI as part of daily workflows. Whether you’re brainstorming, researching, or collaborating, Projects lets you keep everything neatly organized.

What Happens Next?

As users get their hands on Projects, expect to see new workflows emerge—from researchers categorizing their findings to writers organizing their drafts. If you’re an avid ChatGPT user, now’s the time to explore and start organizing.

Meta Debuts a Tool for Watermarking AI-Generated Videos

TL;DR

Meta just unveiled a new tool to watermark AI-generated videos. This step ensures greater transparency and helps viewers distinguish between real and AI-created content.

What Does This Mean?

As AI-generated videos become more sophisticated, it’s harder to tell what’s real and what’s not. Meta’s new watermarking tool addresses this issue head-on, helping creators tag their AI videos with invisible markers.

This matters for digital creators, businesses, and platforms striving for responsible AI use. It’s a major step toward combating misinformation while maintaining trust with audiences.

What Happens Next?

Meta’s tool will likely become a standard for platforms hosting AI-generated content. Meanwhile, creators should start exploring how to implement these watermarks in their workflows. Expect to see similar tools from other tech giants soon.

Take a look at the rest here

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Have you ever wondered how Netflix knows exactly what show you’ll binge next? Or how you get an email for the perfect pair of sneakers just as your old ones wear out? That’s not magic—it’s AI in marketing.

This week, we’re exploring how AI is transforming the way businesses connect with their audiences. From hyper-personalized ads to tools that write entire campaigns, AI is revolutionizing marketing strategies and delivering results faster than ever. Whether you’re a business owner, a marketer, or just someone who loves a good ad, this one’s for you.

Let’s dive in!

The Building Blocks of AI - Issue #12
The Building Blocks of AI: Marketing with AI

How AI is Changing the Marketing Playbook

Marketing with AI isn’t just about automation—it’s about precision, personalization, and predicting what customers want before they do. Businesses big and small are using AI to do things like understand customer behavior in real-time, craft hyper-targeted campaigns, streamline marketing workflows, and cut costs

The result? Marketing that feels less like spam and more like a solution you didn’t know you needed.

Personalization at Scale

AI is making one-size-fits-all marketing a thing of the past. Today, brands can deliver tailored messages to millions of people—and make each one feel unique. Read these case studies and tell us a light bulb doesn’t go off:

• Amazon: Ever notice how Amazon’s recommendations feel eerily accurate? That’s AI at work. Their algorithms analyze your past purchases, browsing history, and even what others with similar tastes are buying to curate a list just for you.

• Spotify: The “Discover Weekly” playlist is another masterclass in personalization. Spotify’s AI analyzes your listening habits and cross-references them with data from similar users to deliver music you’re likely to love. It’s marketing that doesn’t feel like marketing—it’s just helpful.

AI-Powered Content Creation

AI isn’t just analyzing data; it’s creating content, too. From social media posts to full-blown ad campaigns, AI tools are saving marketers time and brainpower. Companies like Coca-Cola included:

• Coca-Cola: Earlier this year, Coca-Cola used OpenAI’s DALL-E and ChatGPT to power their Create Real Magic campaign. Fans could generate AI-powered visuals using Coca-Cola branding, resulting in one of the most creative user-generated campaigns to date.

• HubSpot: AI tools like HubSpot’s Content Assistant help marketers draft blog posts, emails, and ad copy. The AI suggests headlines, analyzes tone, and even optimizes content for SEO—all in minutes.

For marketers, this means less time staring at a blank page and more time brainstorming big ideas.

Predictive Analytics: Knowing What You Want Before You Do

AI excels at analyzing massive amounts of data to predict what customers will do next. For businesses, this means smarter decisions, more consistent results, and better ROI.

• Netflix: Netflix’s AI doesn’t just recommend shows—it determines which shows get made. By analyzing viewing habits, Netflix identifies trends, predicts what types of content will perform well, and tailors its production pipeline accordingly. That’s why they keep hitting the mark with shows like Stranger Things.

• Starbucks: Starbucks uses AI-driven predictive analytics to personalize offers in its loyalty app. The AI considers your order history, time of day, and location to send you the perfect promotion—like a discounted iced coffee just as you’re headed out for lunch.

The Challenges of AI in Marketing

AI in marketing is powerful, but it’s not without its challenges such as privacy concerns, personalization, and other things. Collecting and analyzing customer data raises questions about consent and security. Brands need to prioritize transparency to build trust. Sometimes, marketing can feel too targeted—creepy, even. Striking the right balance is key.

AI is great at generating ideas, it’s replacing the emotional intelligence and creative instincts of human marketers, and doing it with a creepy precision.

Looking Forward: The Future of AI in Marketing

The next generation of AI tools will continue to redefine what’s possible in marketing. Here’s what’s on the horizon:

Tools like Pika Labs are already creating AI-generated video content. Imagine producing high-quality video ads with just a few prompts. Also, AI will soon analyze ad performance and adjust campaigns on the fly, optimizing every dollar spent. This means not only will it create those AI-generated ads, but it’ll run them too. Lastly, AI that can read emotional cues and tailor messages in real-time could transform customer interactions—making marketing feel even more human.

The bottom line? AI is helping businesses connect with customers in smarter, faster, and more personal ways. But the brands that succeed won’t just rely on algorithms—they’ll combine AI’s power with a human touch.

What’s Next?

Next week, we’ll tackle AI and workflows—how artificial intelligence is changing the workspace of in-person and online companies. Things like efficiency of at-home jobs, efficiency in the workplace, and even efficiency of individual employees.

Have a question or spotted a cool AI-powered ad? Hit reply and share it with us—we’d love to hear from you!

3 Hand-picked AI tools every week that allow you to get ahead in your job and beat the competition. These tools will not only save you loads of time but also improve the quality of your work and help you get noticed.

Steer

AI-Powered Goal TrackingStay on top of your personal and professional goals with AI that keeps you accountable.

Steer helps you break down big goals into actionable steps and tracks your progress automatically. Whether you’re chasing a work deadline, fitness milestone, or learning goal, Steer’s AI ensures you stay focused and on track. Check out Steer here.

WithEden 

AI Emoji & Comment GeneratorSupercharge your social media presence with witty, AI-generated comments and emojis.

Witheden simplifies your engagement strategy by creating fun, personalized responses to posts. Whether you’re building a brand or just looking to stand out in the comments, this tool saves you time and adds personality to your interactions. Try Witheden here.

Pika Labs 

AI-Generated Video CreationTurn your creative ideas into high-quality videos in seconds—no editing skills required.

Pika Labs lets you generate stunning, AI-powered video content with just a few prompts. It’s perfect for marketers, creators, or anyone looking to produce eye-catching visuals for their projects. Start creating with Pika here.